WEBETTER · SMALL STEPS, BETTER WEBSITES
Practical ideas for Hong Kong businesses and organisations. Explain your services, help search tools understand your site, and make one useful improvement at a time.
Start with a free website check ↗
On 1 October 2026 Google updated its guidance on using generative AI content on websites. This checklist covers the official points: AI is fine for research and structure, but review body text, titles, descriptions, structured data and alt text by hand before publishing, and avoid mass-producing pages that add no value.
Read the guide ↗The BUD Fund can support developing or enhancing a company website to grow sales in eligible target markets, with enhancement capped at HK$100,000 per application. SEO/SEM may be funded under Advertisement. We cover Easy BUD limits, processing times, exclusions and a pre-application checklist.
Read the guide ↗A practical checklist for Hong Kong SMEs on when a website enquiry form needs a Personal Information Collection Statement, what PCPD guidance says it should cover, and how it differs from a privacy policy.
Read the guide ↗A practical guide based on Google's official docs: what the Generative AI performance report measures, how to check inclusion settings, how to read page and country impressions, and what to do next when data is sparse or strong.
Read the guide ↗A practical checklist based on Google Search Central guidance: write unique helpful content, keep pages crawlable and readable, update Business Profile details, and skip common AI SEO myths.
Read the guide ↗Choose a starting language around the people you serve and the content you can maintain. Use a practical checklist to plan translations, enquiries and ongoing updates.
Read the guide ↗Answer six practical questions before adding more promotional copy. Use a worked example and a simple review to explain your service, its boundaries and the next step.
Read the guide ↗Start with a useful brief, even if you have never built a website. Gather seven sets of information that help you choose a design, write the pages and work with a designer.
Read the guide ↗Turn a basic report into a useful next step. Review access issues, explain your services clearly, check the mobile journey and decide what to improve yourself or discuss with your website team.
Read the guide ↗