Each area includes several checks. The free tool checks public HTTP / HTML signals. Translation quality, accurate opening hours and actual AI recommendations need separate review.
Foundations
Title, description, canonical URL, page language, one H1 and a clear heading structure.
AI access
HTTPS, robots.txt, llms.txt, sitemap and search-agent reachability; agent probes do not verify real vendor crawlers.
Content
Enough readable content and contact information; clear service pages and FAQs help customers.
Entity & structure
Business / FAQ structured data and Open Graph sharing information, based on real public content.